Google might seem like the be all and end all when it comes to internet search, but while it does dominate the market, there are other search engines it’s also worth thinking about. One of those is Bing, and adding your business to Bing Places for Business is an effective way of connecting with local consumers.

Over the last four years, the market share of Bing has been steadily on the rise, up to 11.23 percent in the UK and 7.83 percent in the US. While that may be dwarfed by the proportion of searches that take place on Google, it’s still a sizeable number of clicks you could be missing out on.

The good news is that regardless of your level of SEO knowledge, creating your Bing business listing is a fast, easy and free way to enhance your presence in local search.

Below are the step-by-step instructions on how to create your Bing Places for Business listing:

Step 1: Click to get started

Follow this link to get the ball rolling. This will take you to the Bing Places for Business welcome screen where you can watch a video to find out more or click the ‘Get Started’ button to begin creating your Bing business listing.

Step 2: Add a new business listing or claim your existing business

Select your business type and region from the drop-down menu. You can then enter your business name and location to see if Bing already knows about your business. If not, you should click the ‘Create new business’ button.

If your business has multiple locations you can add them in one go using the bulk upload tool.

Step 3: Add your business details

You’ll then be asked to login, which you can do with a Microsoft account such as Hotmail, SkyDrive or Xbox LIVE. You can also use a Google account. If you don’t have either then you can easily create one by clicking ‘Get a new account’.

Once you’ve logged in you can start adding the details of your business to your listing. That includes the business’s name, location, business category and opening hours. To determine the location of your business you will be asked to move the pin on the map to the exact spot where your business is based.

You’ll also be asked to upload some images of your business. This is a very important part of the process as high-quality images of your business will help to build customer trust and get you more clicks. You could use images of your products and services, the interior and exterior of the business or photos of you and the team.  

Step 4: Verify your business

Once you’ve submitted your business’s information, you’ll then be asked to verify your business. If Bing is already aware of your phone number, you will be able to request for a PIN to be sent directly to your phone. If you’re adding a new business then you will have to ask for a PIN to be delivered to your address by post.

Once you’ve received your PIN you will be able to verify your listing. It’s a good idea to bookmark this page so you can jump straight to the screen you’ll need.

Step 5: Manage your listing

You’ll then be able to start managing your listing. This is where you’ll be able to provide prospective customers with valuable information about your business.

You can add relevant calls-to-action, upload posts that provide customers with specific details about each store and even encourage customers to post reviews about your business. This is a great way to engage with prospective customers, build trust and encourage them to visit you in-store or get in touch.

The simple way to enhance your presence in local search

Adding your business to Bing by creating your own Bing Places for Business listing is an effective way to enhance your presence in local search. The next step is to sync with BRIDGE Online Listings, a platform that allows you to manage multiple business listings and locations from one place. Not only can you update multiple listings in one go but you can also evaluate and compare each listing’s performance. Schedule your demo to see how it works.


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