Store locators use map-based platforms to help guide customers to their physical stores. If you’ve ever come across a store locator using Google Maps, you’re not alone  it’s very popular. But it’s not the only maps platform you can use. Let’s take a look at some alternatives.


Mappy is an international maps platform that’s particularly popular in France. Broadly, it allows users to search via three ways:

  • Planning a search: a standard search for an address
  • Product search: find products near a given address, filtered by price, availability and other criteria
  • Route search: drawing a route between two or several addresses

With 10 million unique users monthly, Mappy is innovating how users view and use data from different points of interest all over the world, enabling users to make quick decisions when deciding a restaurant or finding a retailer. While the platform is comprehensive, in order to list on, you need to be registered with one of its partner business directories: PagesJaunes, Accorhotels, Booking and TheFork. However, when using with a store locator solution, you can integrate with this platform without registering.


In Russia, Google doesn’t rule the roost when it comes to internet domination. A firm called Yandex does, enjoying 88.39% of internet traffic in the country. It’s also popular in Ukraine, Germany and Turkey. Like Google, it operates a number of different internet services, including email, web browser and a map platform. Yandex is a strong contender if you're setting up new stores in Russia, however for other parts of the world there are other mapping solutions that will offer you more extensive results.


Russia has Yandex, China has Baidu. The phenomenally popular web services company has almost complete dominance over China’s internet market, and hopes to go global too. But is its map platform useful? Well, if you’re expanding into China then yes, very possibly. Baidu currently has over 348 million active monthly users, that’s more than the population of the US, with an aim to transform from a Chinese map provider to a world map provider in the near future. Also be aware that there are some controversies surrounding Baidu, or more specifically the Chinese government  including allegations that some of its search results are censored.

There are further limitations to integrating map platforms into a store locator. Some maps can be limited and difficult to implement  this guide explains that you’d have a number of hoops to jump through to integrate Google Maps, including registering in the Google API Console and doing some coding.

A manual map integration for your website can often be a challenge especially when constant changes or developments need to be made for your stores, services or locations, and having a store locator with a built-in map is nowadays a business essential. How else would customers find your stores? Thankfully, there are a number of other store locator apps that don’t require you to have knowledge of HTML, JavaScript, PHP and MySQL. If you’re a medium or large business with a lot of stores, that could be a lot of work. One easy to implement and functional option is the BRIDGE store locator platform - through it you can:

  • Allow customers to geolocate their location on their mobile devices, finding stores closest to them, or manually searching for locations
  • Add useful filters  like types of product  which gives customers flexibility to search for stores that best suit them
  • Add a store locator function to all your channels  so not just your website, but your Facebook as well, widening your reach
  • Drive online to offline conversions by adding call to action buttons on results pages
  • Use analytics to look at user behaviour, learning what works and what needs improving

Get in touch if you’d like to find out more.

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