Over the past few years, more and more retailers have woken up to the potential of a store locator platform to drive consumer foot traffic to their physical stores. The way they traditionally have worked is simple, providing a list of nearby stores, ordered by distance and based on a user-supplied location.
In 2016, research by Google showed that 79% of smartphone owners accessed real-time, location-based information on their phones. Although the first generation of store locator solutions were quick to capitalize on this usage, BRIDGE is at the forefront of an innovative range of next-generation platforms that are taking over in new and unique ways.
Leveraging customer information
Rather than just showing customers the location of their stores, BRIDGE lets companies mine the data that store locator platforms can access. This allows retailers to learn more about customer demographics and their buying behaviours and analyse the performance of specific locations. It’s also possible to measure the impact of every change a retailer makes to its store locator to fine-tune customer experience and maximize conversions.
The next generation of store locator solutions also provide insights that can be used to identify gaps in certain regions. This data can be invaluable, influencing decisions about the location, pricing and even the stock levels of new stores, turning a shop locator platform into an important research tool.
Seamless functionality on every device
Responsive design is a relatively new design trend that allows websites to adapt to different screen sizes effortlessly with no mutilation of the page contents. This type of site design maximizes the end users’ ability to scan the information displayed and make the most of the functionality available.
The BRIDGE store locator solution follows the latest trends in responsive design and automatically resizes for any device. That means it always looks its best, whether it’s accessed on a mobile, tablet or desktop device. This is complemented by a friendly and intuitive interface, which allows customers to effortlessly find not only the closest locations, but also those that offer the products and services they want to buy.
More tailored information
Rather than simply listing the closest stores by their distance from a given location, customers can now search for the most suitable store using a wide range of filters you’ve set-up. Customers can use product or service categories or even search for locations based on the products and services offered. This means that whatever the needs or constraints a prospective customer faces, they’ll always be presented with the most relevant store for them.
Next generation store locator platforms can also pinpoint the customer’s location by using the GPS on their device. This allows users to access the most relevant information even when they’re on the move.
Better looking than ever before
Store locator platforms used to all look the same, but now you can customize the look and feel of your platform to match your website and brand. The BRIDGE team customizes the design on your behalf to create a bespoke, branded asset that turns online browsers into offline customers. That includes everything from the text, font, colors, branded map markers and even call-to-action buttons such as contact forms and appointment booking to drive online conversions.
Ready to see what the next generation of store locators can do?
There used to be a time when a store locator solution was an effective way to increase retail foot traffic. Now, at BRIDGE, getting customers through the door is just the first step. New innovations mean we can leverage data on a much deeper level to create an asset that not only looks the part but can also enhance your business decisions.Want to see why leading brands like Tag Heuer, Dior, L’Oreal and Diesel, as well as small and medium-sized businesses like Kahwa Coffee and Savoie Credit Union trust the BRIDGE store locator? Just schedule your demo today to see what it can do.